OpenAI prepares the biggest transformation of ChatGPT since its launch to turn it into an AI “superapp”

OpenAI is preparing a major overhaul of ChatGPT since its original launch, aiming to turn it into something far beyond a simple conversational assistant.

According to the Financial Times, the company is working on a new version that some internally refer to as a “superapp”, which will first roll out on mobile apps and the web in the coming weeks. The goal is to move from a chat-centered experience to a platform that natively integrates programming tools, image generation, and third-party services.

OpenAI’s strategy is to evolve ChatGPT into a system capable of combining autonomous agents and advanced tools, with the aim of increasing the product’s value and revenue potential. The company also seeks to attract users who currently rely only on the free version.

This shift is part of a broader restructuring effort designed to strengthen OpenAI’s position against competitors such as Anthropic, which has gained traction in the enterprise sector with programming tools like Claude Code.

Internal sources cited by the British outlet indicate that the company wants to steer the massive usage of ChatGPT — already reaching hundreds of millions of weekly users — toward more complex and higher-value products.

The objective is to turn the tool into an advanced personal assistant capable of performing tasks across different contexts, from travel planning to professional work.

The evolution of Codex serves as a reference for this new phase, with the intention of integrating this approach into the core of ChatGPT, including connections to external services such as Canva or Booking.com, as well as new features guiding users toward programming tools, image creation, and third-party applications.