From the TV to the laptop: choosing the right screen to watch football this summer

The summer of 2026 will be defined by one of the year's biggest sporting events. However, fans will enjoy the matches in many different ways. While some will watch from the comfort of their living rooms, others will gather on a terrace, by the pool, project the game during an evening with friends or follow the action on a laptop while travelling or working remotely.

Changing viewing habits have also transformed the way people consume live sports. The living room television remains important, but portable screens and flexible viewing solutions are becoming increasingly popular.

With this in mind, LG offers a range of devices designed to suit different situations. Its portfolio includes OLED and QNED televisions for those seeking premium picture quality at home, alongside portable displays, projectors and lightweight laptops for greater flexibility.

"For LG, innovation should address people's real needs. It's not just about developing new technologies, but about making everyday life more comfortable and enjoyable," says Miguel Ángel Fernández, Marketing Director of LG Spain.

According to Fernández, every user enjoys entertainment differently, and devices should adapt to those habits. "Some people watch football in the living room, others organise gatherings on the terrace, project the match onto a wall or follow it from anywhere using a laptop," he explains.

For viewers looking for a premium home experience, LG's OLED G6 and QNED televisions deliver deep blacks, high contrast, accurate colours and reduced reflections, making them particularly well suited to sports broadcasts.

Those who prefer watching matches outdoors or moving the screen between different locations can choose the 27-inch StanbyME 2, which features a built-in battery and a wheeled stand.

LG also highlights its CineBeam projector range, designed to turn almost any wall into a large-format screen for summer evenings and social gatherings.

Meanwhile, users who spend a lot of time away from home can rely on LG gram laptops, which combine lightweight design with long battery life, making it easy to switch between work and entertainment.

According to LG, the best viewing experience is not simply about having the largest screen, but about choosing the device that best suits each occasion.