Published on 2023-10-21
Meta has been working on artificial intelligence (AI) agents for months that would interact with users through 'chats,' a tool it plans to implement this week and target a youthful audience.
The 'chats' that Meta plans to implement in its services leverage generative AI, a technological trend that the company has quickly embraced in recent months after recognizing that, with the emergence of OpenAI's ChatGPT, they were not at the forefront in this area.
The plans for generative AI involve integrating its capabilities into the company's services, such as Facebook, Instagram, and WhatsApp, for tasks like photo editing or creating 'stickers.'
They have also developed what they internally refer to as Gen AI Personas, AI agents that act through 'chat' with different personalities and abilities to help and entertain, as Meta's CEO, Mark Zuckerberg, already announced in April.
These AI agents are primarily aimed at a young audience in an attempt to attract them to their services. To do this, each agent will display a personality in interaction with the user. According to reports from The Wall Street Journal, citing sources familiar with the matter, Meta has developed dozens of these 'chatbots.'
One of them is 'Bob the robot.' Meta was inspired by the Bender robot from the Futurama series to offer a character with "superior intellect, sharp wit, and biting sarcasm," as detailed in the internal documents accessed by the media.
Furthermore, the company is said to have had discussions with content creators and celebrities so that they can use their own 'chatbots' in interaction with their followers.
The launch of these 'chatbots' will take place this week, after the company announces them at the Meta Connect event, scheduled for September 27 and 28, alongside other developments in artificial intelligence and the metaverse.
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