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44% of young Spaniards learn to cook on social networks

Published on 2024-03-30

44% of young Spaniards who use technology applications for their nutrition learn to cook by following the recipes they see on social networks, according to the 10th Nestlé Observatory on Nutritional Habits and Family Lifestyle.

However, about 20% of those surveyed aged 18 to 35 did so by following family recipes that have been passed down from generation to generation in their homes, from their parents or grandparents, Nestlé reports this Friday in a statement.

The head of nutrition at Nestlé Spain, Laura González, concluded that many young people learn to make dishes like a fried egg on networks like Instagram, but the majority "recognizes that they learned to fry it or make the classic Spanish omelet by following family tricks."

36% of respondents follow the posts shared by nutritionists on their networks to lead a healthy diet, and 27% are guided by the recommendations of influencers to eat.

16% of young people rely on culinary websites or apps; "only 11% consult traditional recipe books when they stand in front of the stove, and a mere 2% choose voice-guided interactive devices" as allies in the kitchen.

YOUNG PEOPLE AND HEALTHY EATING

30% say they have enough data for good nutrition but, among those who inform themselves on how to eat well, 36% acquire this knowledge through social networks of nutritionists and 27% through recommendations and nutritional habits of influencers, for example on Instagram or TikTok.

"Only 2 out of 10 young people go to the consultation of a professional nutritionist for personalized attention," the report notes.

MORE STEW, GRILL, AND AIRFRYER, LESS MICROWAVE

The Nestlé Observatory also reveals that the youth cook more stews and use the microwave less than previous generations, and that grilling is the predominant cooking technique among Spaniards in general.

37% of young people eat or have dinner grilled every day (13 points more than older people); the second choice for 'generation Z' and 'millennials' is the oven (18% use it a lot), although the second choice for older generations ('generation X' and 'boomers') is the microwave (used by 17% of them, compared to just 5% of the youth).

For Laura González, these data reflect that young people "are increasingly involved in maintaining a healthy diet," both in what they choose to eat and how they cook it: for example, 15% of young people regularly make stews (4 points more than older Spaniards).

Additionally, nearly 40% of young people own an air fryer (airfryer), 10 points more than what is present in their parents' homes.

The results of the Nestlé Observatory, conducted in collaboration with YouGov, are based on more than 500 online interviews with people aged 18 to 35 and another half-thousand aged 36 to 65 residing in Spain, representative at the Spanish level by gender, age, and geographical area.

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