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Published on 2024-11-02
61.9% of Spanish households with Internet access were using paid platforms to watch online audiovisual content by mid-year, with Netflix leading the way, marking an increase of 3.8 percentage points compared to a year earlier. This is revealed in a report published this Thursday by the National Commission on Markets and Competition (CNMC), which shows that regarding the method of subscribing to these paid online audiovisual contents, 59.2% of households reported subscribing directly with the platform.
In contrast, 41.8% stated that the content was included in a service package from their Internet provider. Additionally, 15.5% confirmed that they were using the credentials of a family member or friend.
35.2% of households with access to a paid online content platform reported using only one, while 25.3% used two, 18.4% used three, and 21.2% used four or more.
Among households using these platforms, Netflix was the preferred choice in four out of ten households, increasing its usage from 41.1% in the second quarter of 2024 to 43.4%, followed by Amazon Prime Video (21.2%) and Movistar Plus+ (17.7%). HBO Max declined from 7.6% to 5.0% and was surpassed by Disney Plus (6.8%).
Age greatly influences the audiovisual service used: during weekdays, the youngest (10 to 15 years old) spent an average of 1.4 hours daily on video-sharing platforms and 0.7 hours on video-on-demand services. Older individuals (65 years or older), on the other hand, barely used these options and instead spent 3.3 hours daily watching free-to-air TV/DTT.
These figures are accentuated on weekends, during which the youngest spent 2.2 hours per day on video-sharing platforms and 1.4 hours on video-on-demand services.
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