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Published on 2024-11-16
The European Commission has fined Meta €797.72 million for violating EU antitrust rules by linking its online classifieds service Facebook Marketplace to its personal social network Facebook, and imposing unfair business conditions on other online classifieds service providers.
After an investigation, the Commission concluded that linking this classifieds service with the personal social network Facebook means that all Facebook users have automatic access and are regularly exposed to Facebook Marketplace, whether they want it or not.
The Community executive maintains that competitors of Facebook Marketplace could be excluded, as the link grants Facebook Marketplace a substantial distribution advantage that competitors cannot match. Furthermore, Meta can use data related to ads generated by other advertisers for the exclusive benefit of Facebook Marketplace.
The Commission has ordered Meta to effectively cease the conduct and to refrain from repeating the infringement or adopting equivalent practices in the future.
The fine of €797.72 million has been set taking into account the duration and severity of the infringement, as well as the business volume of Facebook Marketplace to which the infringements refer and which, therefore, defines the basic amount of the fine. Additionally, the Commission considered Meta's total business volume in order to ensure a sufficient deterrent effect for a company with resources as significant as Meta's.
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