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Paid subscriptions are making their way into major social networks

Published on 2022-12-26

Twitter's subscription has been much talked about in recent weeks, mainly for integrating account verification and for the times it has been implemented and withdrawn in the few countries where it is available, to address the changes the social network is undergoing with the arrival of tycoon Elon Musk as its sole owner.

In this case, and once the subscription was recovered in mid-December after being suspended for weeks in the United States, Canada, Australia, New Zealand, and the United Kingdom - the countries where it is available -, it offers to customize the app's icon and account theme, activate Reading Mode, create folders of saved items from the Profile, or edit tweets, as well as early access to features in testing.

Twitter Blue also offers fewer ads, and the well-known blue badge, and to access it, a price has been set depending on the platform from which it is subscribed: on the web for eight dollars a month or for eleven dollars a month on iOS devices.

However, Twitter is not the only free social network that has opted to launch a paid version: Tumblr, Instagram, TikTok, and Snapchat have joined a trend aiming to offer users something more, whether it be to favor content creators' income or to offer additional features that the standard version does not have.

TikTok's subscription is monthly and follows the footsteps of the existing one on Twitch, as it seeks for content creators to earn some remuneration from interacting with the community.

Under the name of TikTok Live, the platform offers users benefits such as subscriber badges, which will appear next to their profile name; access to custom emojis, which can be used during live broadcasts; and an exclusive chat to strengthen the connection between followers and creators.

Instagram's subscriptions are also in testing, presenting three options depending on the type of exclusive content the creator wishes to offer: live videos, stories allowing interaction with stickers, or badges to identify subscribers in the feed comments.

Facebook already introduced subscriptions in 2020 and they are available in about 40 countries around the world, including Spain, by invitation. Here, users also make a monthly payment in exchange for access to additional digital content or exclusive services for fans.

Snapchat+ is the name of Snap's subscription platform, present in 25 countries with a cost of about 4 dollars a month, and which provides access to additional features such as more options to customize the app icon on the mobile home screen, backgrounds for bitmoji.

This premium service also offers highlighting responses in Snap Star, extending the time limit of a story beyond the usual 24 hours on the platform, and customizing notification sounds.

The microblogging social network Tumblr also has its own subscription model, introduced last year in beta phase, with which followers can access exclusive posts in exchange for a monthly price set by the creator.

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